Ron Cassan

Ron CassanRon CassanRon Cassan

Ron Cassan

Ron CassanRon CassanRon Cassan

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Senior Sales Professional

Senior Sales ProfessionalSenior Sales ProfessionalSenior Sales Professional

Get the dependable, repeatable, and predictable sales results your business needs to grow and win.

Senior Sales Professional

Senior Sales ProfessionalSenior Sales ProfessionalSenior Sales Professional

Get the dependable, repeatable, and predictable sales results your business needs to grow and win.

Generated over $100 million for:

Experienced in all things sales!

Sales Leadership

Sales Leadership

Sales Leadership

Get the sales leadership experience your business needs to inspire sales teams while challenging them to perform at their best.

Sales Management

Sales Leadership

Sales Leadership

Get the sales management and operational experience your business needs to uncover sales performance best practices and improvements.

Sales Process

Sales Leadership

Sales Software

Get the sales process experience your business needs to drive repeatable, dependable and predictable sales results.

Sales Software

Sales Leadership

Sales Software

Get the sales software experience your business needs to help evaluate and implement which sales software is right for your company.

Sales Metrics

Sales Reporting

Sales Reporting

Get the sales metric experience your business needs to determine your sales conversion metrics to know if you’re on the right track to your sales targets.

Sales Reporting

Sales Reporting

Sales Reporting

Get the sales reporting experience your business needs to use sales activity attribution to know what sales activities are driving the most consistent sales results.

Sales Coaching

Sales Reporting

Sales Coaching

Get the sales coaching experience your business needs using the four-step coaching growth model to ensure your reps are engaged and growing their skills.

Sales Hiring

Sales Reporting

Sales Coaching

Get the sales hiring experience your business needs to develop a hiring strategy to ensure you have the right people in the proper role.

Ideal Buyer Profile

Sales Positioning Statement

Ideal Buyer Profile

Get the sales experience your business needs to define and score your target accounts by primary and secondary fit criteria so you know which companies to prospect first.

Buyer Personas

Sales Positioning Statement

Ideal Buyer Profile

Get the sales experience your business needs to uncover the motives behind the people making buying decisions, their behaviours, their unique pain points, what they need and want, and how they buy.

Sales Content Alignment

Sales Positioning Statement

Sales Positioning Statement

Get the sales experience your business needs to align your sales collateral by performance and buyer stage, so you are always sending the right content to the right person at the right time.

Sales Positioning Statement

Sales Positioning Statement

Sales Positioning Statement

Get the sales experience your business needs to clearly articulate what products or services you offer, which markets or customers you serve and why you do it. It's the new elevator pitch.

Identifying Leads

Identifying Leads

Identifying Leads

Get the sales experience your business needs to use common connections, ideal buying profiles, personas, social media, trigger events and your website to find leads worth prospecting.

Social Selling

Identifying Leads

Identifying Leads

Get the sales experience your business needs to use social media platforms for prospecting and engaging with potential primary and secondary fit companies.

Email Templates

Identifying Leads

Email Templates

Get the sales experience your business needs to create and draft emails that get through inbox spam filters that resonate with your prospects and motivate them to engage.

Cold Calling

Identifying Leads

Email Templates

Get the sales experience your business needs to use a sales positioning statement and the give-to-get strategy to capture prospects' interest when making cold calls.

Connecting with Prospects

Connecting with Prospects

Connecting with Prospects

Get the sales experience your business needs to use a multi-touch approach to prospect nurturing, sales personalization and leverage a give-to-get strategy to get into more conversations.

Qualifying Prospects

Connecting with Prospects

Connecting with Prospects

Get the sales experience your business needs to excite the prospect about your products or services, assess fit, and get the buyer to collaborate and share their goals and challenges.

Closing Prospects

Connecting with Prospects

Closing Prospects

Get the sales experience your business needs to prepare, present and close a plan by translating goals into targets and using the cost of inaction to validate the need and timeline to reduce objections.

Sales Automation

Connecting with Prospects

Closing Prospects

Get the sales experience your business needs to use sales automation tools to increase outbound or inbound lead activity to connect with prospects faster and easier.

What do people say?

Successful and spot-on...

"I've been in sales for the past 13 years, from financing to telecom and now industrial-grade tools & technology. These courses are not just for sales professionals but for all salespeople. Ron does a great job of focusing on the fundamental factors of human interaction which when applied in a professional setting can create economic benefits. Ron's courses extract the fundamentals, setting you up for more meaningful interactions with the world. His strategies are fresh and well researched, and when applied for me have proven relevant, successful and spot on. I'm a better person and a professional after being taken through this process." Alex T. - ⭐⭐⭐⭐⭐

Results came fast...

"Every single salesperson should have the opportunity to learn with Ron. I had the great pleasure to learn with him in person. I’ve never had such a great learning experience in my career. (By the way, I’m an Account Manager, with an Engineering diploma, and six years of sales experience, who started working as a Sales Trainee for one of the largest multinational IT companies in the world). Everything I’ve learned with him was so valuable. It REALLY changed my mindset and the way I was doing business with my customers. Believe it or not, after one month, I can already see the results! They came so fast! I feel confident as a professional, complete as a person and even more motivated to help my clients succeed. I know for sure that, as a consequence, I’ll overachieve my targets. Thank you, Ron!!!"  Rodrigo M. - ⭐⭐⭐⭐⭐

Sales Increase...

"All of this makes so much sense. It’s like a light goes off, and you realize how much better the whole process can be. It is rare that you learn a truly new way to sell. I have been selling for a long time, and my focus had only been on my next sale, and how to get it. With RGC Sales, I learned how to take a breath, learn about my customers and help them buy. Such a different experience for both me and the customer. Sales increase and you love the job again." Angela O. - ⭐⭐⭐⭐⭐

Real results...

"An exceptional program that translates into real results. Highly recommended for those just starting out or for those who want to refine and modernize their approach. Thank you!" Andrea J. - ⭐⭐⭐⭐⭐ 

900% sales growth...

"Ron played a crucial role in the creation of Canpages, from the strategic design of the sales organization to the turnaround of our Alberta office. Ron took our Alberta initial revenue of less than $2 to over $20m in about three years through a combination of organic growth and acquisitions." - Olivier V.

Experienced Sales Leader...

"I hired Ron when HootSuite was in need of an experienced sales leader to take us into the next phase of our growth. Ron immersed himself and became a great resource for people to go to. He shared his ideas with others and helped them understand the concepts of how businesses can leverage social to grow." - Darren S.

Outstanding Results...

"Ron has a unique vision and the desire to deliver outstanding results. I have always known Ron to be a driven leader. His attitude was enthusiastic and infectious to all that worked with him and for him. I would highly recommend Ron for any company looking for the desire, passion and motivation to grow and to win." - Jason R.

Lead a team...

"Ron excelled at building internal and external relationships for the betterment of the corporation, coached and mentored his reports by a combination of experience and example, and did it with energy and a confidence that was truly contagious. I would recommend Ron to build and lead a team anytime." - John M.

Walks the Talk...

"I cut my teeth serving TSXV companies, a sales-driven group if there ever was one. But no one ever took as much time and effort to teach me as Ron. Every salesperson talks “results-driven”, Ron walks the talk. Best of all, he listens: he’s a down-to-earth guy who wants what’s best for you! If you need that kind of help, call Ron." - Len G.

Driven and successful...

"Ron's enthusiasm and passion for business were contagious. I have never worked for someone so driven and successful that I find myself attempting to emulate his style in my own professional career. Ron is the type of individual who would make any project he was a part of an instant success." - Cory C.

Let's Connect

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Ron Cassan | RGC Sales Inc.

Vancouver, BC, Canada

RGC Sales Inc. provides customized business-to-business sales consulting and sales training solutions for sales organizations that want dependable, repeatable and predictable sales results.

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