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Unlocking Your Business's Success

Unlocking Your Business's SuccessUnlocking Your Business's SuccessUnlocking Your Business's Success

Sales solutions to drive growth and profitability.

Unlocking Your Business's Success

Unlocking Your Business's SuccessUnlocking Your Business's SuccessUnlocking Your Business's Success

Sales solutions to drive growth and profitability.

Over $300 Million in Sales!

Get the sales playbook your business needs to win!

Sales Leadership

Sales Leadership

Sales Leadership

Inspire sales teams while challenging them to perform at their best.

Sales Management

Sales Leadership

Sales Leadership

Uncover sales performance best practices and improvements.

Sales Coaching

Sales Leadership

Sales Coaching

Use the four-step coaching growth model to ensure reps are engaged and growing their skills.

Sales Hiring

Sales Leadership

Sales Coaching

Develop a hiring strategy for hiring the right people in the right roles.

Sales Software

Sales Reporting

Sales Software

Evaluate and implement sales software and AI.

Sales Process

Sales Reporting

Sales Software

Develop repeatable, dependable and predictable sales results.

Sales Metrics

Sales Reporting

Sales Reporting

Determine your sales process conversion metrics to track your sales performance.

Sales Reporting

Sales Reporting

Sales Reporting

Use sales activity attribution to know what sales activities are driving the most consistent sales results.

Sales Automation

Sales Content Alignment

Sales Content Alignment

Automation tools can increase outbound or inbound lead activity to connect with prospects faster and easier.

Sales Content Alignment

Sales Content Alignment

Sales Content Alignment

Align sales collateral by performance and buyer stage, so you are always sending the right content to the right person at the right time.

Ideal Buyer Profile

Sales Content Alignment

Ideal Buyer Profile

Define and score target accounts by primary and secondary fit criteria so you know which companies to prospect first.

Buyer Personas

Sales Content Alignment

Ideal Buyer Profile

Uncover the motives behind the people making buying decisions, their behaviours, their unique pain points, what they need and want, and how they buy.

Sales Positioning Statement

Sales Positioning Statement

Sales Positioning Statement

Clearly articulate what products or services you offer, which markets or customers you serve and why you do it. It's the new elevator pitch.

Social Selling

Sales Positioning Statement

Sales Positioning Statement

Use social media platforms for prospecting and engaging with potential primary and secondary fit companies.

Email Templates

Sales Positioning Statement

Email Templates

Create and draft emails that get through inbox spam filters that resonate with prospects and motivate them to engage.

Cold Calling

Sales Positioning Statement

Email Templates

Use a sales positioning statement and the give-to-get strategy to capture prospects' interest when making cold calls.

Identifying Leads

Connecting with Prospects

Connecting with Prospects

Use common connections, ideal buying profiles, personas, social media, trigger events and websites to find leads worth prospecting.

Connecting with Prospects

Connecting with Prospects

Connecting with Prospects

Use a multi-touch approach to prospect nurturing, sales personalization and leverage a give-to-get strategy to get into more conversations.

Qualifying Prospects

Connecting with Prospects

Qualifying Prospects

Excite the prospect about the products or services, assess fit, and get the buyer to collaborate and share their goals and challenges.

Closing Prospects

Connecting with Prospects

Qualifying Prospects

Prepare, present and close a plan by translating goals into targets and using the cost of inaction to validate the need and timeline to reduce objections.

What People Say?

900% sales growth...

"Ron played a crucial role in the creation of Canpages, from the strategic design of the sales organization to the turnaround of our Alberta office. Ron took our Alberta initial revenue of less than $2 to over $20m in about three years through a combination of organic growth and acquisitions." - Olivier V.

Experienced Sales Leader...

"I hired Ron when HootSuite was in need of an experienced sales leader to take us into the next phase of our growth. Ron immersed himself and became a great resource for people to go to. He shared his ideas with others and helped them understand the concepts of how businesses can leverage social to grow." - Darren S.

Walks the Talk...

"I cut my teeth serving TSXV companies, a sales-driven group if there ever was one. But no one ever took as much time and effort to teach me as Ron. Every salesperson talks “results-driven”, Ron walks the talk. Best of all, he listens: he’s a down-to-earth guy who wants what’s best for you! If you need that kind of help, call Ron." - Len G.

Outstanding Results...

"Ron has a unique vision and the desire to deliver outstanding results. I have always known Ron to be a driven leader. His attitude was enthusiastic and infectious to all that worked with him and for him. I would highly recommend Ron for any company looking for the desire, passion and motivation to grow and to win." - Jason R.

Lead a team...

"Ron excelled at building internal and external relationships for the betterment of the corporation, coached and mentored his reports by a combination of experience and example, and did it with energy and a confidence that was truly contagious. I would recommend Ron to build and lead a team anytime." - John M.

Driven and successful...

"Ron's enthusiasm and passion for business were contagious. I have never worked for someone so driven and successful that I find myself attempting to emulate his style in my own professional career. Ron is the type of individual who would make any project he was a part of an instant success." - Cory C.

Successful and spot-on...

"I've been in sales for the past 13 years, from financing to telecom and now industrial-grade tools & technology. These courses are not just for sales professionals but for all salespeople. Ron does a great job of focusing on the fundamental factors of human interaction which when applied in a professional setting can create economic benefits. Ron's courses extract the fundamentals, setting you up for more meaningful interactions with the world. His strategies are fresh and well researched, and when applied for me have proven relevant, successful and spot on. I'm a better person and a professional after being taken through this process." Alex T. - ⭐⭐⭐⭐⭐

Results came fast...

"Every single salesperson should have the opportunity to learn with Ron. I had the great pleasure to learn with him in person. I’ve never had such a great learning experience in my career. (By the way, I’m an Account Manager, with an Engineering diploma, and six years of sales experience, who started working as a Sales Trainee for one of the largest multinational IT companies in the world). Everything I’ve learned with him was so valuable. It REALLY changed my mindset and the way I was doing business with my customers. Believe it or not, after one month, I can already see the results! They came so fast! I feel confident as a professional, complete as a person and even more motivated to help my clients succeed. I know for sure that, as a consequence, I’ll overachieve my targets. Thank you, Ron!!!"  Rodrigo M. - ⭐⭐⭐⭐⭐

Sales Increase...

"All of this makes so much sense. It’s like a light goes off, and you realize how much better the whole process can be. It is rare that you learn a truly new way to sell. I have been selling for a long time, and my focus had only been on my next sale, and how to get it. With RGC Sales, I learned how to take a breath, learn about my customers and help them buy. Such a different experience for both me and the customer. Sales increase and you love the job again." Angela O. - ⭐⭐⭐⭐⭐

Real results...

"An exceptional program that translates into real results. Highly recommended for those just starting out or for those who want to refine and modernize their approach. Thank you!" Andrea J. - ⭐⭐⭐⭐⭐ 

Let's Do This!

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RGC Sales Inc. | Ron Cassan

Vancouver, BC, Canada

RGC Sales Inc. provides customized B2B sales consulting solutions that deliver dependable, repeatable and predictable sales results.

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